Fundraising Made Easy: Connect Your Dashboard With Facebook

Fundraising is a challenge, but when armed with the right tools and attitude, it’s easier than you think. One of the best tools to help with your fundraising is integrating your online fundraising dashboard with your personal Facebook page. This utilization allows you to easily spread the word about your fundraiser and track your progress right on Facebook.

You can also quickly send updates on your progress, making it that much easier to reach your goal. Additionally, your friends and family can donate when scrolling through their newsfeeds. The best part? Your progress will be reflected in your fundraising thermometer, both on Facebook and on your Empire State Ride Long Island fundraising page.


1. Log in to your fundraising dashboard

Access your dashboard through the Empire State Ride website, by clicking “log in” in the top right corner. Open Facebook in a separate tab and log in.

2. Scroll down and click “Edit Fundraiser Content”

Locate the blue box in your dashboard that says, “Raise Money Directly on Facebook.” In that box, click, “Edit Fundraiser Content.”


  • If mobile doesn’t work for you, try connecting on a desktop and make sure that pop-ups are not blocked in your browser.
  • Edit your Facebook content, including your title and story, before connecting to Facebook.
  • When you’re ready, click “Save and Connect Fundraiser to Facebook.”

4. After being redirected to Facebook, follow the prompts.

  • If you’ve used Facebook fundraising for the Empire State Ride Long Island before, you will not receive any pop-ups. Instead, you’ll receive a notification on Facebook saying your fundraiser is live. On your fundraising dashboard, the blue box button will change to say, “Go to Facebook Fundraiser.”

6. Promote your Facebook Fundraiser by sharing or inviting people to your fundraiser to start getting donations!

This tool will allow you to spread the word about your fundraiser, engage directly with donors and reach more people than you ever thought possible.

Seven Creative Ways to Fundraise

Empire State Ride Long Island will be here before you know it!

One critical part of a successful charity bike ride is the ability to raise funds and make an impact. Check out our favorite tips to help you reach and exceed your fundraising goals – and have fun while doing it.

  1. Get social. They don’t call it social media for nothing. Share your fundraising page on all your social platforms to spread the word that you’re raising funds to end cancer.

  2. Tap into tech. When it comes to fundraising, there are tons of ways to use technology to your advantage. Try going live on social media and talking about fundraising, make a video asking for donations or share a link to your ESR Long Island fundraiser on your Twitch stream.

  3. Be daring. Use your fundraising as an opportunity to challenge yourself to get outside your comfort zone. Do a pushup for every dollar you raise. Make an origami swan each time someone donates. Whatever you choose, make it a challenge that will get people buzzing.

  4. Play to your strengths. Everyone’s good at something. By playing to your strengths — be it crafting, singing, running or anything else — you can take your fundraising to the next level.

  5. Make it an event. Fundraising can really bring people together. Try hosting an event like a dinner, jam session or art class where the proceeds go toward your fundraising goal. Just be safe and follow recommended COVID-19 precautions.

  6. Find a community partner. Visit local businesses and ask them about ways they can help raise funds for your Ride. They may donate, match your donation or offer you a space to promote your Ride. Click here to see if your business has a matching gift program.

  7. Tell a friend (or 10). Nothing beats word of mouth. Tell your friends and family what you’re doing and ask them to spread the word! You can also talk to other riders for more inspiration.

Follow any of these 7 tips and you’ll exceed your fundraising goal before hitting the road on ESR Long Island.

Facebook Fundraising 101

Now that you’ve officially signed up for Empire State Ride Long Island, you may be wondering how to reach your $200 fundraising minimum.

Facebook is one of the easiest and most effective ways to reach people, share your story and ask for donations. Through the platform, you can choose to do an integrated or organic fundraiser. If you don’t know the difference, check out Facebook Fundraising 101.

Regardless of the fundraiser you choose, here are six tips to make your efforts on Facebook even more impactful.

  1. Personalize it. Be sure to include your story when you share your fundraising link with your followers. Tell your followers your reason for doing ESR Long Island and your reason for wanting to end cancer. Write from your heart — people respond to authenticity.
  2. Get creative. Pay attention to the overall look and feel of your post. You can get creative (and boost engagement) by adding pictures, using emojis or including memes.
  3. Ask friends to share your fundraiser. Identify trusted friends or family members and ask them to share your fundraiser on their Facebook pages or other social media platforms. This increases your audience and may land you donations you wouldn’t have gotten otherwise.
  4. Go live. Livestreaming is one of the fast-growing ways to communicate online, and you can do it right on your Facebook platform. Start a Facebook Live session to talk about why you’re riding in ESR Long Island and engage directly with your followers.
  5. Consider using an incentive. People are motivated by incentives. Consider incentivizing donations by offering to do something entertaining when you hit a certain fundraising goal. For example, try doing 20 pushups for every $20 you raise and then livestream your pushup session!
  6. Show gratitude. One of the most important things you can do when someone donates to your fundraiser is to thank them. Make sure you send a digital thank you card or drop a friendly note in Messenger. If someone posts on your fundraiser, respond. Sharing gratitude shows people you appreciate their support.

That’s it! Follow these easy tips, and your Facebook fundraiser is sure to be a success. For more fundraising tips, check out Seven Creative Ways to Fundraise.

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Elm & Carlton Streets
Buffalo, NY 14263​


Funds raised directly benefit